Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Silverstone gets British Grand Prix

Silverstone has won a 17 year deal to host the British Grand Prix Now the farce that was the Donnington bid has been expunged, we’ve been waiting for confirmation that Bernie Ecclestone will take in to account more than just money and confirm that the British Grand Prix will survive. It seemed certain last week that a deal would happen, and the official announcement has come this morning that Silverstone has secured a 17 year deal to host F1. The key to the deal seems to be the length of the agreement.

Vauxhall Zafira Tourer to undercut Ford S-Max price by over £1,200

Vauxhall Zafira Tourer undercuts the S-Max on price We had the usual tease for the Vauxhall Zafira Tourer – Vauxhall’s answer to the Ford S-Max – earlier this year, with the Zafira Tourer finally turning up at the Geneva Motor Show in the Spring and a proper, production reveal a couple of months later. And it looks a convincing effort by Vauxhall to take the fight to the S-Max in the ‘Sporty’ MPV stakes. If any MPV can ever be considered a ‘Sporty’ proposition, that is.