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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Video: Jan Kaul explains Mercedes-Benz A-Class' interior

Mercedes-Benz has released a video exploring the interior of its new A-Class featuring the designer who headed the project. Jan Kaul explains in the video how the inspiration behind the interior was the subject of aviation, the same inspiration that produced the Concept A-Class show car. "The theme running through the design of the A-Class was definitely ‘less is more,'" says Kaul.

Honda To Debut Sporty Concepts At Festival Of Speed

VISITORS to this year’s Goodwood Festival of Speed in June will be able to get up close and personal with two racy concept cars from Honda. The Japanese firm is using the popular event to showcase its forthcoming Civic Type R hot hatch and second-generation NSX supercar ahead of a 2015 launch programme. As well as getting up close with the new concepts, visitors will get the chance to race them – with the Honda stand turned into a miniature race track for budding drivers to compete with special-edition remote control models.