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BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

Interior Motives China Conference 2010: Day 2

Session 5: Color and Trim On the second day of the conference, Andreas Wlasak, Vice President of Industrial Design at Faurecia, opened proceedings by announcing that the company plans to open a design studio in Shanghai this year. "A design centre in Shanghai – a new place in China for 2010 – this is a commitment," he declared. Wlasak then asked what OEMs should look for in terms of visualizing the concept of ‘green' design inside the vehicle interior: "OEMs might look for 'visual' green – how can you make it visible that the vehicle is efficient and reducing CO2?" He believed real wood is one likely way of achieving this, as people want to feel natural surfaces, and he also envisaged translucent surfaces playing a key role in years to come.

Tata says hello with the Tata Nano Europa

The Tata Nano Europa - expected to come to Europe as a sub £5k car [ad#ad-1] Tata has had a pretty torrid time of late, what with problems in India and the decimation of the world car markets, which has badly affected sales of its recently acquired Land Rover and Jaguar marques. But as we reported last week, they have just landed a huge contract to supply Jaguars and Land Rovers to the Chinese, which will ease problems at JLR, and now they’re on a world-domination cheapest-car quest with the Nano Europa. The Nano Europa is the version of the little Tata that is going to be launched in Europe, and has just previewed at Geneva 2009.