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Tokyo Motor Show 2013: The Debutants

This year we've seen some great concepts and production models debut at shows across the world, but as the days get shorter and the nights get colder, it's a signal the year is nearly at an end. For CDN, a typically hectic event schedule is concluded with a trip to Tokyo for the forty-third edition of its annual show. Ahead of its opening, the carmakers have begun to announce what we can expect to see sitting pride of place on their stands.

Gulf One Z06 tops $1 million at auction

An icon of 1960s racing, the Gulf One Corvette Z06 racer, was in familiar position last weekend at the Mecum Auction--first. The 1963 car sold for $1.05 million at the Kissimmee, Fla., event--doubling the price of a 1962 Mercedes 300 SL, which went for $525,000, not including the buyer’s premiums. The racer is based on a production Corvette Sting Ray.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.