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Hankook tire exec calls for global campaign to point out dangers of low tire pressure

Anyone driving a car today has certainly heard about the dangers of drinking and driving, and the use of a cell phone and texting while driving. Seung Hwa Suh, vice chairman and CEO of Hankook tires, is hoping more drivers will pay attention to the dangers of low tire pressure and driving. At The Tire Society's 29th Annual Meeting and Conference on Tire Science and Technology, Suh proposed that all tire manufacturers "jointly develop a global campaign for educating consumers about air pressure and the overwhelming benefits that we can all enjoy if we simply maintain proper inflation," he said.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Rolls Royce Ghost Series II – the Ghost facelift: Geneva Motor Show

The Rolls Royce Ghost Series II (pictured) debuted at Geneva When Rolls Royce gives one of their cars a rare facelift it becomes the ‘Series II’, and that’s exactly what we get at Geneva today with the reveal of the facelift for the Ghost – the Rolls Royce Ghost Series II. Perhaps the most noticeable cosmetic change is the new headlights which make the front look less square and get daytime running lights round the edge,a revised RR grill with slightly more curved uprights, revised bumpers, extra chrome highlights and a new channel running up the bonnet from the Spirit of Ecstacy. Inside, Rolls Royce has added new electric seats in the back which can be angled towards one another, new voice control,  and a new touch-sensitive controller for the 102″ Infotainment screen. Extra choices of veneer are now on offer as is even more extended leather.