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BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Audi S7 Spied

Audi S7 caught out playing We got the launch of the Audi A7 in July and here we are – just a couple of months on – expecting the Audi S7 to surface at the Paris Motor Show next week. And just in time we’ve got a spy shot of the hot S7 out playing and looking pretty much production-ready; as it should if it’s going to bow in next week. It seems clear this is not an A7 with an S-Line pack as it’s sporting a pair of twin exhausts out back which, as far as we can recall, don’t appear on any A7.

Pininfarina takeover would boost Magna expertise in key areas

Magna International Inc. would become a stronger competitor for design and development jobs if it takes over struggling car styling and engineering firm Pininfarina S.p.A., executives say. “Magna badly needs design competence, and Pininfarina has top staff,” said Paolo Tumminelli, CEO of Goodbrands GmbH, a brand and marketing consultancy based in Cologne, Germany.