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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

First Sight: Holden VE Commodore and Statesman

GM Holden last week launched its biggest program ever, the $1 billion all-new Holden VE Commodore range. Designed at Holden's Port Melbourne design center, the 4th generation Commodore is the first all-new model of the series to be fully designed and engineered in Australia. Previous generations of Commodore since 1978 have always been based on lengthened and widened Opel large car platforms of the day but since the demise of the European Omega in 2003, GM lacked a suitable rear-wheel-drive donor platform for a new Commodore, hence the clean sheet approach for the latest VE model.

Exclusive: Joel Piaskowski to head Mercedes-Benz Advanced Design NA

Thanks to our contacts within the automotive design community, Car Design News can confirm that Joel Piaskowski, who resigned from his position as Chief Designer at Hyundai's North American design studios on December 19, 2008, will be taking over the position previously held by Gorden Wagener at Mercedes-Benz Advanced Design. He starts his new job on Monday, January 12. Mercedes-Benz has made a few changes to its design team since taking over the Carlsbad facility from Chrysler last year, notably the retirement of Prof.