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Design Contest: Michelin Challenge Design announces 2008 theme and call for entries

Michelin Challenge Design, one of the world's fastest growing transportation design programs, has announced it will continue its focus on safety in 2008 under the central theme of 'Safety over Size.' The 2008 theme was announced at the North American International Auto Show in Detroit, where the Michelin Challenge Design exhibit showcased works from vehicle manufacturers, students, as well as the first full-size concept to be submitted by an independent entrant. Rising energy costs, urban congestion and environmental concerns are all contributing to an increased interest in smaller vehicles, but consumers are often hesitant to consider smaller vehicles due to safety concerns that are both real and perceived. Participating designers are encouraged to 'throw away the book' and to present ideas that enhance the real and perceived safety and security of smaller vehicles through design innovations in areas such as accident avoidance, enhanced driver controls, survivability and visibility.

Banks Power joins Mike Ryan Motorsports for Pikes Peak run

Gale Banks is heading back to the Pike’s Peak International Hill Climb on June 30. Banks has partnered with Mike Ryan Motorsports and his Freightliner Cascadia Class 8 semitruck racer. Semis race in the Pikes Peak Open class, which is reserved for cars and trucks that look stock from the outside but retain little of the original design.

Audi reveals TV spots for A3

Audi has revealed a few TV ads for its newest A3 sedan, which we reviewed last week. The one-minute, 30-second and 15-second spots feature comedian Ricky Gervais, chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, boxer Clarissa Shields, street artists Cyrcle and church choir Voices of Destiny. The company is building off its “Stay Uncompromised” theme that debuted during the Super Bowl.