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AW Design Forum: Style remains key as transportation systems evolve
Thu, 14 Jan 2010The entire way Americans view transportation is going to change, predicts industry expert David Muyres, and designers will be key in making new methods of mobility desirable. Speaking at the AW Design Forum on Thursday morning in Detroit, Muyres said transportation needs to be looked at as a complete system, where cars, cities and technologies--such as the electrical grid--all interact. But for this to work, the cars need to remain exciting, said Muyres.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
HSV Maloo R8 (2007): first official pictures
Mon, 15 Oct 2007By Damion Smy First Official Pictures 15 October 2007 10:45 What the hell is a Maloo? A Ute. And if you’ve never been to Australia then you’ve missed out.