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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Driving licence charges set to fall

DRIVING LICENCE fees are to fall, with larger reductions for those who carry out online transactions, the Government has announced. The plans, which are to be consulted on, envisage drivers who apply online for their first driving licence would see the fee drop from £50 to £34. Drivers who renew their licence after 10 years would see the fee drop from £20 to £14.

People's Car Project concepts showcased

Volkswagen is currently showcasing three of its vehicle and technology concepts created under the ‘People's Car Project' at this year's Beijing auto show. The Hover Car, the Music Car and the Smart Key concepts – created by users of the website, which has seen 33 million visitors – are just three of more than 119,00 ideas submitted, leading the project to be indefinitely extended as Volkswagen uses the findings to influence its future design strategy. The ‘Hover Car' is an environmentally friendly two-seater city car that, unsurprisingly, hovers above the ground.