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Nissan and Fiat marketing heads trade insults over 'visual pollution'
Thu, 06 Dec 2012A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.
BMW i and Wallpaper* Megacity project
Fri, 19 Aug 2011BMW i and Wallpaper* magazine have joined forces for ‘Sustainable Neighborhoods', a global project exploring how design and technology will serve in keeping megacities of the future moving. Students teams from each of the six chosen neighborhoods – from Los Angeles, Paris, London, Hangzhou, Berlin and Tokyo – have been tasked by the two companies, and their school course, to research their nearest megacity for a suitable case study to act as a catalyst for creative thinking about how short term cultural and technological evolution will have an impact on the way we live tomorrow. A series of workshops and in-depth discussions took place with students, tutors and members of BMW's global design team to examine the evolution of cities and research six different city zones, with the aim of defining a new infrastructural, cultural or social project that will scale seamlessly into the future.
Volkswagen XL1 Super Efficient Vehicle (SEV) does 313mpg
Wed, 26 Jan 2011Volkswagen XL1 Super Efficiency Vehicle The Volkswagen XL1 Super Efficient Vehicle (SEV) is being rolled out at the Qatar Motor Show. It’s a two-seater diesel-electric hybrid and the latest in a series of concepts dating back to 2002. But it won’t be in a showroom near you anytime soon.