Standard Motor Products Egv329 Egr Valve on 2040-parts.com

Kia's Forte Super Bowl ad features violent android lady

There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.

BMW i8's design explained [w/video]

BMW has released a new YouTube video describing how the i8's design attempts to forge a new relationship between functionality and form. The video explains how the i8's design targets practicality – with aerodynamics and fuel efficiency in mind – while maintaining a sporty and dynamic look. A number of cues such as the long wheelbase, short overhangs and sweeping roofline are identified as features that make the i8 such a unique design.

Interior Motives Design Awards 2010

As the doors closed to the press at the Mondial de L'Automobile in Paris, the world's top designers and automotive journalists gathered at the nearby Palais des Congrès d'Issy to watch a new generation of designers celebrate success at the 2010 Interior Motives Design Awards. Never before has the automotive industry been in greater need of fresh perspectives and innovation, and the students gathered here tonight provided both in spades - perhaps none more so than Kosin Voravattayagon of Sweden's Umeå Institute of Design, who walked away from the event with the Interior Motives Student Designer of the Year 2010 title and prize money totalling $5,000. Themed ‘Driving the Interior Revolution', this year's contest attracted entries from an incredibly diverse range of schools and nationalities - from Israel and Iran, to Slovakia and South America.