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Ford to show four new cars at 2011 Frankfurt show

Ford will show off a new design concept car at the 2011 Frankfurt motor show, it confirmed today. It'll be one of 'four global product reveals... including a major new design concept and details of the next Focus performance car,' according to a brief statement released by the Blue Oval.

Welsh rugby star swaps the ruck for a truck

WALES international rugby star Scott Williams swapped his studs for driving shoes this week as the 2014 British Truck Racing Championship came to Pembrey Circuit. The Scarlets centre was given professional tuition before taking the wheel of the 1,200bhp 5.5-tonne tractor unit himself – and nearly ending up in the crash barriers. Despite his little off, Scott impressed his tutors and even did well enough to warrant a potential future in racing.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.