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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Lamborghini LM00X SUV on the way?

The Lamborghini Conquisto SUV Concept (by Belgian designer David Cardoso) This is an old chestnut that crops up every month or four – Lamborghini to make new SUV – probably because Lamborghini already has an SUV in its history with the frankly other-world LMoo2. Still, with Lamborghini now very much a part of the VW Group (what happened to the revival of Auto Union as a group name?) there’s starting to be more credence to the guesswork. This time it’s Auto Express doing some guesswork (industry insider said…) and they reckon that Lamborghini are going to take the underpinnings of the Porsche Cajun (which is basically the same as the Q5), shove in the new 4.0-litre twin-turbo V8 currently being developed jointly by Audi and Bentley and call it the Lamborghini LM00X (or LM003 or LM004 or LM005…).

2014 Nissan Pathfinder Hybrid to start at $35,970

Nissan has released pricing for the Nissan Pathfinder Hybrid range for the 2014 model year. The Hybrid version of the Pathfinder is all new for 2014, and it will be offered in a total of six versions. All Pathfinder Hybrid models use a supercharged 2.5-liter V6 gasoline engine paired with an electric motor, which draws power from a compact Lithium-ion battery.