Standard Motor Products Ry159 Fuel Relay on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Volkswagen preps the Golf EV for 2013 launch

Volkswagen AG has begun delivery of a second test fleet of Golf blue-e-motion EVs to customers in Germany, the automaker said in a statement. Of the 80 cars being tested in the fleet, 53 will be delivered in Berlin, with the rest going to Hannover and Wolfsburg. The vehicles will be distributed to businesses, public bodies and private motorists, although the majority of cars in Berlin will be tested by corporate customers, as VW views this group as the largest market for EVs in the future.

Michelin launches 2012 Challenge Design competition

What began back in 2000 as a forum for people who share a passion for vehicle design and innovation has grown to inspire thousands of entries from 96 countries. Over the past decade, Michelin Challenge Design (MCD) participants have submitted vehicle design concepts for personal and public transport addressing a broad range of geographic themes and industry issues. And now, as the 2011 program draws to a close, MCD has announced the 2012 program, which opens for pre-registration from October 1, 2010 to March 4, 2011.