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Temecula, California, US
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James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Hyundai Unveils New i20 Ahead Of Paris Motor Show Debut
Mon, 11 Aug 2014KOREAN car maker Hyundai has taken the wraps off the latest generation of its i20 compact hatchback. The car, which will receive its public debut at the Paris Motor Show in October, has been designed and developed in Europe. According to its maker, three key attributes underline how it meets the needs of European consumers: class-leading interior space, a host of high-technology and comfort-enhancing features, and distinctive, refined design.
MG3 Trophy Championship Concept previews MG Hot Hatch
Tue, 01 Jul 2014MG3 Trophy Championship Concept (pictured) previews a future MG Hot Hatch The revival of MG so far has been about delivering rather prosaic Chinese cars given a gloss of credibility with and MG badge. But if MG are to succeed they really need to use some of the heritage of MG to grab buyers attention. That probably means a credible hot hatch rather than a traditional MG Roadster, so the arrival of the MG3 Trophy Championship Concept at MG’s 90th birthday celebrations at the weekend is perhaps a good pointer of the sort of direction we could see from MG in the coming years.