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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

BMW Concept M4 Coupe revealed in Pebble Beach 2013

BMW has finally confirmed the M3 Coupe is no more – and that the M4 Coupe is on the way to soon replace it. Debuting this weekend at the Pebble Beach auto gathering, the M4 may have a new name but the concept is the same; BMW’s racing car ideals wrapped up in a pumped-up two-door bodyshell. The stuff of envy, alright.

Lotus gets Ferrari Designer

Ferrari Designer Donato Coco joins Lotus as Director of Design As we’ve reported umpteen times this year, Lotus are getting things very right. They’re selling the new Lotus Evora hand over fist and have plans in place to a convertible Evora and of course the new Lotus Esprit. Part of the long-term plan at Lotus is to bring the Hethel boys back to the top of the heap in the way Lotus were in the glory days of Colin Chapman.