Standard Motor Products S1228 Connector on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Hennessey tunes C7 Corvette Stingray

Hennessey Performance and its gang of Texas tuners are planning upgrades for the 2014 Chevrolet Stingray Corvette before the car even hits the market. We're sure Corvette engineers working on the next ZR1 are taking notice, presumably with a chip on their collective shoulders. In October, the Hennessey HPE700 Corvette is expected to debut packing a claimed 700 hp, with help from an Eaton TVS R2300 supercharger.

New Nissan Juke revealed: Geneva Motor Show

The 2014 Nissan Juke revealed at Geneva A new Nissan Juke has been teased by Nissan over the last week or so, and although the idea that this is a ‘New’ Juke is way off the mark, Nissan has managed to make the 2014 Juke better by offering more of the same. Sensibly, Nissan has kept the Juke’s quirky ‘Ugly is appealing’ looks intact and the new Juke is very much a Juke but it does get the usual facelift fodder of restyled bumpers and lights, front and back, with LED running lights and LED tail lights and a new grill. New personalisation options come in to play for the Juke too, with three levels offering coloured splashes to the front and rear bumpers, alloys and cabin, all of which can be retro-fitted in case subsequent owners aren’t thrilled with how it looks.