Standard Motor Products S29001 Tensioner on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volvo S80 gets new diesel engine

Most of the talk in the last few months about Volvo has revolved around Ford’s efforts to ditch the last of its prestige marques in its fight for survival. Poor old Volvo appears to have been hawked around the world’s car makers in the hope of finding a fit for the pride of Sweden. But there have been no takers so far, not even Volvo trucks or the Swedish Government.

2011 SSC Ultimate Aero: The Tease

The 2011 SSC Ultimate Aero Tease The SSC Ultimate Aero from Shelby Supercars is the car which stole the crown of the Bugatti Veyron as the fastest production car in the world. But now Bugatti has snatched that back with the Bugatti Veyron Super Sport. So it’s not the biggest surprise in the world that SSC are now trumpeting and teasing the 2011 version of the Ultimate Aero.