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Temecula, California, US
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Porsche seeks ‘everyday magic' with film contest
Fri, 16 Sep 2011Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.
Hyundai makes Kia’s Peter Schreyer Hyundai design guru too
Sun, 13 Jan 2013The newly appointed Kia President, Peter Schreyer, has now been made Hyundai President in charge of design too. Peter Schreyer’s success in making Kia a real design force led to him being appointed a Kia President at the end of 2012, handsome reward for the changes he’s wrought at Kia since leaving VW, turning Kia’s range of cars from stodgy to convincing in a few short years. But Kia is the junior partner in the Hyundai-Kia business, so Hyundai are obviously not totally thrilled that Kia managed to snaffle a designer who’s eye manages to so convincingly hit the Zeitgeist firmly on the head.
New Hyundai i20 Blue – just 98g/km CO2
Tue, 16 Aug 2011Hyundai i20 Blue - just 98g/km CO2 With a keen eye for where the market moves, Hyundai has done much right of late and very little wrong. And another example of something right is the new Hyundai i20 Blue, a perfect example of economical transport for beleaguered London car owners. The i20 Blue is Hyundai’s second offering in the sub 100g/km market – the i10 Blue got here first - but it’s unlikely to be the last, unless politicians decide to find something more sensible to tax than CO2 emissions.