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2014 Honda Accord hybrid starts at $29,905

The 2014 Honda Accord hybrid goes on sale today, with a base price of $29,905, including destination. The EX-L model goes for $32,695, and the top Touring model will sell for $35,695. All versions of the hybrid get Honda’s 2.0-liter four-cylinder Atkinson-cycle engine with a two-motor hybrid system.

Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.

New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.