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New Ford C-Max revealed

Ford has released first details of the new C-Max which will debut at Frankfurt Ford has released some detail of the new C-Max, which is the first car from Ford to use the next generation Ford Focus platform, and will come as either a five or seven seat car. Not only will the new C-Segment platform be used here in the C-Max, but it will also see use in not just the next generation Focus, but also in the eventual replacement for the Ford Kuga. The C-Max will very sensibly stick with the multi-link rear suspension that has given the current generation Focus such great driving dynamics, and it will also feature Ford’s 1.6 litre Ecoboost engine, which is equipped with a turbo and direct injection for improved economy and efficiency.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Honda to offer second-gen Element

Although the Element has been a disappointing seller, Honda plans to offer a second generation of its quirky crossover rather than treat it as an experiment. The company is hitting a key demographic with the Element that it does not reach with the vehicle's platform sibling, the CR-V, said John Mendel, American Honda Motor Co. executive vice president.