Audi reveals TV spots for A3

Audi has revealed a few TV ads for its newest A3 sedan, which we reviewed last week. The one-minute, 30-second and 15-second spots feature comedian Ricky Gervais, chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, boxer Clarissa Shields, street artists Cyrcle and church choir Voices of Destiny. The company is building off its “Stay Uncompromised” theme that debuted during the Super Bowl.

Future Audis may time traffic lights for you

Here's a trick efficiency-chasing hypermilers have been using for years: spotting the cycles of stoplights from 100 to 200 yards out and letting the car coast up to the light just before it turns green, then carrying on without ever letting the car come to a complete stop. These hypermilers, along with professional truck drivers, do this because they know that accelerating from a standstill burns the greatest amount of fuel, and because letting a car coast up to the light with the automatic transmission downshifting by itself is easier on the transmission than stomping on the brakes right beneath the stoplight. Oh, and it's easier on the brake pads as well.

SEAT IBE EV Concept at Paris

SEAT IBE Paris Concept How good’s your memory? Does the SEAT IBE Concept ring a bell? It should, because SEAT rolled out the IBE at the last major European Motor Show back in March at Geneva.