Starboard 4 Drawer Storage Box 26-3/4" X 16-3/4" Face Dimensions (w) on 2040-parts.com

Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

BMW: Don't fear the stop/start system in the 2012 3-series

BMW is taking a calculated risk by installing an automatic stop/start system on its best seller, the 3-series, for 2012. But company brass is optimistic that American consumers will adjust to the relatively foreign technology. "Many customers will enjoy the car very quickly," said BMW board member Ian Robertson, who oversees sales and marketing.