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Lindenhurst, New York, United States
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Porsche to build 918 Spyder
Mon, 21 Mar 2011Porsche today announced that it will build the 918 Spyder, a road legal version of the 718bhp hybrid sports car that made its debut at the Geneva motor show last year. The company says the hybrid sports car will be limited to just 918 examples and be offered in left-hand drive only in order to ensure exclusivity of the new model. Based on a carbon fiber-reinforced plastic monocoque, the 918 Spyder's design DNA is derived from the Carrera GT and Porsche 917 race car as well as the RS Spyder.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Ford rolls out 2010 model line
Tue, 21 Jul 2009Ford's big stars for the 2010 model year are obviously the Mustang and Taurus. But less flashy--and perhaps nearly as important--are more subtle improvements throughout its product portfolio, including nicer interiors and a fine-tuned version of Sync that could help the Blue Oval win customers and improve its image in the marketplace. The idea is to fortify its lineup with refinements "experienced immediately in a five-minute test drive," said Derrick Kuzak, Ford's group vice president of global product development.