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Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Fisker Automotive lays off some workers as government reworks loan

Work on the Fisker Nina family sedan has temporarily halted at the Fisker Automotive plant in Wilmington, Del., while the carmaker and the federal government hash out details of the company's $529 million Department of Energy loan. The interruption has resulted in the layoff of 26 people at its Delaware plant and a number of contract engineers at Fisker's Anaheim, Calif., headquarters. Fisker Automotive said some of the engineering-staff reductions in Anaheim were already planned to occur in between development of the Karma and the Nina.

Baby Rolls revealed as boss leaves

By Tim Pollard Motor Industry 14 March 2008 07:33 CAR today reveals the look of the new 'baby' Rolls-Royce - just as it is announced that boss Ian Robertson will head back to BMW as Munich's new sales and marketing boss. The new model due in 2010 will nudge the most famous of luxury brands downmarket nearer upper-echelon Merc S-classes, but the 49-year-old chief exec won't be around to see the launch of the landmark model.The baby Rolls-RoyceThe Phantom family has now grown to three models, after the Coupe was unveiled at this month's Geneva Motor Show to join the Drophead Coupe. And in 2010 Rolls-Royce will launch RR4 - the new £170,000 baby Rolls to stretch the brand 'downmarket' and plug the gap between cheaper Bentley Continentals and the super-luxury models from Rolls and Maybach costing nearer a quarter of a million pounds.It will be longer than the next-generation LWB BMW 7-series, upon whose mechanicals RR4 is based.