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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Infiniti: The Q50 Eau Rouge is still happening

Infiniti would like to remind you of two things: 1.) that its Q50 Eau Rouge is going to be built, yes, definitely, no really, trust us, and 2.) Sebastian Vettel is the "director of performance." We imagine the four-time F1 world champion might be too busy defending his title to sit in meetings discussing whether the "real" carbon-fiber trim should be lined with red or purple weaving. "Vettel's invaluable feedback will be engineered into the next stages of the prototype's extensive development program," said Infiniti. Hey, it worked for Senna.

Smart FourJoy concept

The Smart FourJoy concept will preview next year's all-new four-seat model at the Frankfurt motor show. Unlike the ForFour (2004-06) that paid only lip service to the brand's iconic city car, this promises to be a true Smart, with the familiar Tridon safety shell, minimal overhangs and plastic panels. At 3,494mm long it's around a meter longer than the original two-seat version but still significantly shorter than a Mini.