Steck Bumper Tree #35800 on 2040-parts.com

Ferrari 599 Hybrid – it’s a very ‘Green’ Ferrari

The very green Ferrari 599 Hybrid at Geneva To a die-hard petrol head, Ferrari lover or frankly anyone with a proper sense of right and wrong, the idea of a ‘Green’ Ferrari is anathema. Fortunately, although I suppose you could consider the Ferrari 599 Hybrid ‘Green’ in the sense that it will probably produce less CO2 (which is, of course, the single most important thing for  Ferrari), the performance of this 599 Hybrid  is going to be its forte, and the real green bit on this particular 599 Hybrid is the hideous paint job. We’ve known for a while that Ferrari were working on a Hybrid, and we recently revealed it would be a hybrid version of the Ferrari 599.

New Mazda 6 (2013) previewed by Mazda Takeri Concept

Mazda Takeri Concept previews the 2013 Mazda6 The Mazda Takeri Concept Mazda are going to debut at the Tokyo Motor Show next month is the first public step towards the new Mazda 6, and the second instalment of Mazda’s new SKY technology wrapped up in a car heading for production, the first being the new C-X5, which will also be on Mazda’s stand at Tokyo. The Takeri features Mazda’s latest design language – KODO Soul of Motion – which is less of a caricature than Mazda’s current cartoon face designs. But the key to the new Mazda6 / Takeri is the SKYACTIV technology.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.