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Driver in Paul Walker crash was racer in his own right: Roger Rodas: 1975-2013

You know the headline: “Fast and the Furious” star Paul Walker died Saturday when the driver of the red 2005 Porsche Carrera GT that Walker was riding in lost control in a business park drive, wrapped the Porsche around a tree, and then the Porsche burned. But less likely to make headlines was the death of the driver of the car, Walker's friend for nearly a decade, Roger Rodas, who became Walker's formal business partner and financial advisor in 2007. The crash, which occurred about 3:30 p.m., was near the end of a charity event that the tuner and racing company they operated – Rodas was the CEO -- Always Evolving, announced on the company's web site: “Our next open house and car meet is November 30th from 10 a.m.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Alfa Romeo future products: 4C, Giulia lead return to U.S. market

Sergio Marchionne, CEO of Fiat and Chrysler Group, says Alfa Romeo will return to the United States in late 2012. But if he makes the deadline, just a few units of the 4C limited-edition coupe would be on sale. Alfa's full return is now planned in mid-2013, about a half-year later than Marchionne's most recent timetable, with a compact crossover.