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Audi A1 – Finally

Audi finally release details of their new 'Mini' - The Audi A1 We said only yesterday that we weren’t going to run another story on the new Audi A1 until we got some proper meat. Audi has dragged out the reveal of the A1 – from original concept 2 years ago to the endless recent teases – so much we just felt there was nothing more worth saying. But now there is after Audi decided enough was enough and has given us some proper information and photos of the A1.

Jaguar & Land Rover to share more platforms. But you already knew that.

As Jaguar and Land Rover expand their model range and move to aluminium construction, they plan to share more platforms. Jaguar has been using an aluminium platform for the XJ for some time – long before the latest XJ came along. The aluminium platform the XJ uses is just the start for Jaguar Land Rover, as we reported back in 2009, and it seems that JLR are planning to use the move to aluminium underpinnings to cut their platforms to just two or three.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.