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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Audi A9 coming?

Audi A9 Render by Auto Zeitung We know that Audi is on a mission to fill every conceivable motoring niche; to produce a car that fits every need of every possible consumer. Their current range extends from the city car A1 to the luxo-barge A8 by way of the supercar R8. But there’s always room for more in Audi’s plan to be the biggest – and most successful – premium car maker on the planet.

Range Rover Evoque about to go in to production in China – and maybe the new Land Rover Discovery Sport too

Range Rover Evoque about to go in to production in China It’s been clear Jaguar Land Rover intend to build cars in China – a huge market for Jaguar Land Rover – for some time, but now, with a new factory about to open near Shanghai, that’s about to become a reality. JLR’s new plant in China is in Changhsu and is a joint venture with JLR’s China partner – Chery Automobile – where Chery will be producing JLR cars with a Chery badge on the bonnet. The new plant is due to open in October – with production starting soon after – and as well as producing Chery cars for China JLR will also be building the Range Rover Evoque – JLR’s biggest seller in China – for the local market.