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Infiniti 'gunning for 700,000 sales' - Ghosn
Thu, 23 Jun 2011Infiniti is planning to announce a new sales target of 10% global luxury market share - quadrupling sales to 700,000 a year - in a new mid-term statement due this summer. Renault Nissan chief executive Carlos Ghosn told CAR that Infiniti is on line to sell 165,000 cars worldwide in 2011 but said Nissan was investing heavily in its premium division to swell sales considerably. It's an ambitious goal: if successful, Infiniti would be encroaching on the 1m+ territory today dominated by the German luxury brands.
No! Sleep! Till L.A.!: Mercedes-Benz to reveal CLC with Beastie Boys' Mike D
Thu, 15 Mar 2012Want to be among the first to see Mercedes-Benz's Concept Style Coupe? Then you gotta fight! For your right!
Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.