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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

GM to keep GMC, Pontiac, exec says

A senior General Motors executive today denied reports that President Barack Obama's automotive task force has pressured the automaker to dump GMC and Pontiac. Company sales chief Mark LaNeve also denied rumors that GM plans to terminate the franchise agreements of poorly performing dealers before June 1 to accelerate its dealership consolidation campaign. "The strategy we laid out for you [in February] is still the strategy," LaNeve, GM's vice president of vehicle sales, service and marketing, said today in an interview with Automotive News.

Mercedes E63 AMG S (2013) priced from £83,470

Mercedes has announced the hottest E-class you can buy, the E63 AMG S, will cost from £83,470 in the UK from June 2013. In uprated 'S' guise, the 577bhp/580lb ft exec saloon monster can only be ordered with 4Matic all-wheel drive in left-hand drive markets, but the UK gets only rear-drive cars. CAR has already tried the E63 AMG S in 4Matic form: click here for our full review.