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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]

Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.

More shots from SEMA 2013

We finally found our way back home from SEMA, drained the sand out of the camera and came across a few more cool cars. Davey G. Johnson already sent his leftovers and we hear Blake Z.

Volkswagen Golf Alltrack – VW reveal the ‘Crossover’ Golf

The Volkswagen Golf Alltrack – a rufty-tufty ‘Crossover’ Golf With the world falling in love with cars that do things they’ll almost never need, car makers are filling more and more niches with new models that have an element of Off Road ability. Step forward the new 2015 Volkswagen Golf Alltrack. Just as they did with the Passat Alltrack, VW has taken the Estate version and made it a bit more butch, in effect turning it in to a sort of ‘Crossover’ Golf with the ability to take on (slightly) more rugged terrain.