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Mercedes proves E-Class hybrid tech with unusual test

IN AN impressive display of performance and economy, Mercedes-Benz has completed a lengthy test of its new E300 Bluetech Hybrid saloon by driving it almost the length of the country on a single tank of fuel with a flat-out speed test at either end. With ex-rally driver Mick Linford at the wheel the standard production E300 Bluetech Hybrid began with a full tank of fuel at Newquay Cornwall Airport, the most southerly airport in mainland Britain. Down the main runway it completed an acceleration test to past 62mph from rest in a little over seven seconds and reached 136mph before braking for the end of the runway.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Mitsubishi lose the ‘O’

The Mitsubishi Evo X - Last of the breed What ‘O’? Yes, it’s Sunday morning and none of our brains are exactly on fire. But we still seem to be thinking more clearly than Mitsubishi, who have revealed they are to drop the Evo and concentrate on electric cars and hybrids.