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Kia and NBA extend their marketing ties through the 2011-12 season

Tue, 19 Oct 2010

Kia Motors America signed a two-year extension of its sponsorship deal with the National Basketball Association through the league's 2011-2012 season. The deal also expands Kia's sponsorship of the NBA to make the brand the official automotive partner of NBA All-Star events and the NBA Cares charity. Kia will also be the title sponsor of the NBA All-Star MVP award, given to the most valuable player during the league's all-star game, Kia and the NBA said in a statement.

BMW Guggenheim Lab

Fri, 20 May 2011

With many surveys suggesting the world's automobile buyers are growing younger and more urban, saavy automobile companies are rushing to show their concern with cities, the future - and the future of cities. In New York City recently, black Audi A8s recently ferried 'influencers' to the Lower East Side area around the New Museum to attend an Audi supported Urban Future Initiative part of the area's Festival of Ideas. The Volkswagen Group and the Museum of Modern Art promise a major announcement of future cooperation, on May 23, and BMW recently announced that it is supporting the Guggenheim Museum in a six-year, nine-city endeavor called the BMW Guggenheim Lab.

Kubrick's Jaguar memories: XJ12s and more

Tue, 08 Jun 2010

Once upon a time there was a small boy, about seven years old, who had taken an interest in cars at a rather early stage, mainly thanks to his old man, who was (and, thankfully, still is) a car enthusiast and, back in those days, a staunch supporter of a certain Southern German marque. This naturally meant that the small boy would sometimes be a bit annoyed by his father's occasionally overbearing passion, but at the same time usually knit his eyebrows himself whenever he came across something sporting four wheels but no blue & white propeller (which, he believed, was the way things were supposed to be). So the foundations had been laid to turn this very young chap into a proper petrolhead one day, but his interest remained relatively casual and moderate until that one fateful evening.