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News watch Jan 2012: today's auto industry news
Tue, 31 Jan 2012Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Tuesday 31 January 2012• Two Japanese car parts suppliers have been fined a staggering $548m for price fixing offences following an FBI investigation. Yazaki Corp.
Lada X-Ray
Fri, 31 Aug 2012Russian automaker AvtoVaz has unveiled the Lada XRAY concept at the Moscow motor show. It's the first concept to emerge from under the direction of AvtoVaz's new design chief, Steve Mattin. Previously Design Director of Volvo, Mattin has a strong history with the SUV breed – it was under his direction that the XC60 was developed while at Volvo, while in his role prior to that at Mercedes-Benz, he also worked on the ML-Class.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.