Step Notch C Notch Frame Kit on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Nissan Resonance [w/Gallery]

Nissan's Resonance concept has made its world debut at the 2013 North American International Auto Show (NAIAS). The Resonance concept, created by Nissan Design America under the direction of senior vice president and chief creative officer Shiro Nakamura, features the ‘V-Motion', which starts from the tinted acrylic front grille with Satin Chrome accents and moves through the hood, framed by the boomerang-shaped headlamps. A sharp character line feeds from the headlamps above the pronounced wheelarches before dipping and then flicking upwards into the rear lamps.

Bentley Continental V8 flies in to Munich (video)

The Bentley Continental V8 flies across Munich The Bentley Continental V8 made a dramatic public debut in Munich when it was flown to the SkyLounge for its launch. The plan to debut the new Bentley Continental V8 (apparently we shouldn’t call it the Continental GT V8, just the Continental V8) in Germany in Munich’s SkyLounge might sound like a perfectly reasonable thing to do. After all, every car maker needs a ‘venue’ for a launch to make an impact, and something called the ‘SkyLounge’ sounds like it might make a good backdrop for Bentley’s newest toy.