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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Careful young drivers penalised by hire companies

YOUNG DRIVERS with good driving records are being unfairly penalised by car hire firms. Rental companies are accused of imposing tough age limitations on those able to hire a car. In a study by the Institute of Advanced Motorists (IAM), it found car hire companies often have stringent minimum age limits that take no account of a driver’s clean record.

Ford resurrects Vignale name in an attempt to add premiumness to mainstream models

Ford is resurrecting the name of renowned Italian design house Vignale in an attempt to bring its mainstream models up market in Europe. Of course this isn't Ford's first experience of using a defunct carrozzeria for its range-topping models – remember Ghia? The first of these new models will be the Mondeo, which will appear with Vignale badging, lashings of chrome and quilted leather in Frankfurt next week.