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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Porsche Boxster E (2011): prototype Boxster EV

Porsche recently rolled out the first of three Boxster E electric vehicles, to take part in the 'Electromobility Region Stuttgart' local government initiative in Germany. The Boxster E is powered by two electric motors, capable of a peak power output of 180kW. Energy is stored in a 29kWh battery pack.  Not with the Boxster E. Three electric Boxsters are being built as part of a programme sponsored by the Baden-Wurttemberg state government (Porsche's home state in Germany) and WRS, the Stuttgart Region Economic Development Corporation.  Porsche's hometown of Stuttgart is one of eight model regions participating in a federal pilot programme sponsored by the Minitsry of Transport, Building and Urban Affairs to develop EVs and their supporting infrastructure.  The three Boxster E prototypes will take part in the programme, acting as mobile laboratories for testing EV usage and planning for EVs in urban infrastructure.  CAR's view? We reckon this electric Boxster E is much cooler than your usual EV council van.

Mitsubishi to kill current U.S.-made lineup, bring in new platform

Mitsubishi Motors Corp. plans to kill its current lineup of U.S.-made vehicles, including the Eclipse sporty car and Endeavor crossover, over the next three years and switch to producing global vehicles at its Illinois plant, partly to target export markets. The current nameplates will be phased out by 2014 as part of the carmaker's “Jump 2013” mid-term business plan unveiled Thursday by president Osamu Masuko.