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VW group design future

By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Maserati GranCabrio is set for a Frankfurt debut, will go on sale this year

Maserati will debut the GranCabrio, its first four-seat convertible, at the Frankfurt motor show. The GranCabrio is a soft-top variant of the four-seat GranTurismo. It has a roof that opens or closes in 28 seconds and will go on sale by the end of this year.