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For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.

Land Rover DC100 Sport (2011) at Frankfurt motor show

Land Rover has unveiled a second Defender concept car at the 2011 Frankfurt motor show. We’ve already seen the DC100, and now there’s the DC100 Sport. Land Rover has built them both to gauge public interest and decide in which direction the next Defender – due in 2015 – should be engineered.

Aston Martin Rapide coming home

Aston Martin Rapide - homeward bound It took Aston Martin what seemed like forever to get their four-door supercar – the Aston Martin Rapide – in to production, and even then they didn’t build it themselves. When they were busy planning production of the Rapide the world’s economy was buoyant, credit was a piece of cake and Aston Martins were flying out of the showroom. But the new economic reality bit in 2008 and sales fell at Aston Martin, but by then the plan to get the Rapide built at Magna Steyr in Austria was unstoppable so, despite Aston Martin workers twiddling their thumbs as Magna Steyr built Rapides, there as nothing to be done.