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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Land Rover unveils Discovery Vision Concept in New York

Land Rover revealed its Discovery Vision Concept at the USS Intrepid Sea, Air & Space Museum Monday night ahead of the New York auto show. Land Rover says it's a vision of future Discovery vehicles, the first of which is due in 2015. The Discovery is now sold as the LR4 in the United States, but Land Rover says it will eventually shift the name back to "Discovery" for the North American market -- that's what we knew it as when it first made landfall, anyway.

Tax-return car deals

Automakers are offering cut-rate financing, cash back and lease deals just as our income-tax-refund checks are coming in the mail. These timely tax-return car deals are paired with the necessity for automakers to make room on dealer lots for all-new models. (See the Cadillac CTS deals.) Here, we break down some of the incentives being offered this month.