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MINI: Meet the MINI Family Video
Wed, 30 Mar 2011MINI sends us a 2011 family video Many moan that MINI has become a parody under BMW, but the truth is that it’s just become an enormous success with BMW doing what BL tried to do a generation ago – and failed. BL failed to grow and develop the Mini beyond the 1960s, although it had success in the ’60s with badge-engineered Minis (Riley Elf, Wolsely Hornet), Mini Coopers and Countrymans, and even a grown-up Mini – the Austin/Morris 1100. So BMW are really only carrying on what BL did in the ’60s, just in spades.
Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
Automakers try to stop increase in ethanol limit to 15 percent of gasoline
Mon, 11 Oct 2010Automakers are seeking to head off an EPA ruling that would allow gasoline to contain 15 percent ethanol, up from 10 percent now, and they've won some bipartisan congressional support. The two main automaker industry lobbies have argued that the U.S. Department of Energy has done insufficient testing to assure that gasoline containing up to 15 percent ethanol won't harm vehicles.