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Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Volvo will market entry-level car to rival VW Golf

Volvo plans to offer a Volkswagen Golf competitor as part of a plan to expand the automaker's product line. Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site www.autocar.co.uk. He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.

Jaguar reveals first ‘new’ lightweight E-Type

CLASSIC car fans and speculators alike will be rejoicing as Jaguar has revealed the prototype of its ‘new' lightweight E-Type. Six further examples will be built by Jaguar Heritage and sold as period competition vehicles, using previously unused chassis numbers to give them true authenticity. In 1963 Jaguar started the 'Special GT E-type' programme to build 18 lightweight racers, but only 12 were ever made.