Subaru - Adjustable Hat / Cap - Blue W/ White Lettering - Captiv Promotions on 2040-parts.com

Detroit convention center to get upgrades for auto show

For now, the Motor City will retain its spot on the calendar of international auto shows, as plans to upgrade the aging convention center where it's held annually will move forward. A $300 million deal to renovate and expand the nearly 50-year-old Cobo Center in Detroit is set to proceed after an Aug. 1 deadline to scuttle the plan passed without opposition from local officials.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Kia Rio

The new Kia Rio made its debut earlier this month, at the 81st Geneva show. Falling in line with the new Kia identity, the Rio now sports the family DRG as well as certain design cues from other models in the range. The Rio is a significant leap forward over the outgoing car in all areas, adopting a more Germanic feel.