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Exclusive First Sight: Pininfarina Sergio concept

Upon receiving the call from Pininfarina's PR man, asking if Car Design News would like to head to Torino for a preview of its latest concept car (not a hard offer to accept), we had no other information than its name – Sergio – and an abstract teaser shot of a detail. Driving through lovely, crumbly Turin, and out into the zona industriale towards Pininfaina's Cambiano base, the fear strikes: what if the car's a disappointment? What if it's simply some unremarkable supermini – maybe even an electric one?

Lamborghini opens first fashion boutique

By Ben Pulman Motor Industry 13 August 2008 15:45 At the launch of the revised Lamborghini Gallardo, the LP560-4, journalists were treated to a fashion show of scantily clad girls parading up and down on the dinner table. The reason why has now become clear. Lamborghini has just opened its newest showroom in Las Vegas, and its first ever fashion boutique.

Birth of an Icon

The first thing you notice when you step into Icon's sprawling, 120,000-square-foot shop in Chatsworth, Calif. -- past the fenced-in yard of Broncos of every size and Land Cruisers of every generation, past the 1952 Chrysler Town & Country station wagon with the DeSoto front end and a massaged patina of greens, browns, and ochres resembling a Cezanne painting -- is the smell. It smells old in here.