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2010 Nissan Altima gets light updates

The lightly updated 2010 Nissan Altima will start at $20,620 when it goes on sale on Monday. The biggest changes are visible at first glance, as the Altima is fitted with a restyled grille, hood, bumper and wheel designs. The base sedan with a 2.5-liter four-cylinder engine and CVT transmission is the entry-level car.

Ghosn wants to expand Daimler ties; calls alliance a ‘powerhouse'

With chatter swirling about potential expansion of the Renault-Nissan alliance, CEO Carlos Ghosn on Thursday put his support directly into expanding the automakers' relationship with Daimler AG. “We know we have a powerhouse,” Ghosn said in a media roundtable at the Paris auto show. “When you add the R&D of Renault, Nissan and Daimler, we are the largest in the industry,” Ghosn said.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.