Subaru Lucra 2010 Rear Left Door Assembly [0413400] on 2040-parts.com

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

BMW releases power kits for the 135i and 335i models

BMW 135i and 335i models can now be retrofitted with two new performance power kits for more muscle and speed. The Version 1 kit has new engine software to optimize performance, while Version 2 tacks on an auxiliary water cooler and radiator fan to keep the engine from getting feverish during extreme driving. With either kit, horsepower increases by 20 hp, to 320 hp, on both models, and torque jumps to 332 lb-ft for models equipped with automatic transmission.

Giugiaro honored in Korean ceremony

Giorgetto Giugiaro has received honors from the South Korean Government for his contribution to the nation's fledgling automotive industry.  In a ceremony in Seoul, Giugiaro received the prestigious 'Order of Merit' from the President of the Republic of Korea, Lee Myung-bak. The relationship between Italdesign Giugiaro and Korea stretches back to the 1970s, a period of significant growth for the Korean nation, stifled only by its lackluster automotive industry.  It fell to the Italian designer to invigorate an industry that survived on reassembling and rebranding foreign domestic models. Giugiaro's solution was the simple Hyundai Pony.