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AT&T launches campaign against texting and driving

AT&T has launched an 11-minute video designed to augment its anti-texting-and-driving campaign launched in March. The video is intended to reach consumers before New Year's Eve. Called "The Last Text," the video tells stories about people whose lives were adversely affected by texting while driving, including the parents of Mariah West, who died after texting "Where u at?" to a friend.

Audi reveals TV spots for A3

Audi has revealed a few TV ads for its newest A3 sedan, which we reviewed last week. The one-minute, 30-second and 15-second spots feature comedian Ricky Gervais, chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, boxer Clarissa Shields, street artists Cyrcle and church choir Voices of Destiny. The company is building off its “Stay Uncompromised” theme that debuted during the Super Bowl.

Land Rover Range_e – Hybrid test-bed

The Range Rover Sport based Land Rover Range_e Pragmatically, Land Rover are working hard to change the world’s perception of its products by shouting as loudly as they can about the ‘Green’ credentials they have, from off-setting carbon emissions to 45k miles on every car they sell to adding stop-start to the Freelander 2. But long-term Land Rover are looking to introduce new, lightweight cars in 2012/2013 with the same aluminium underpinnings as Jaguar, and introducing some hybrid technology on the way. With that in mind they’ve put together a Range Rover Sport based Range_e to trial the tech ahead of its use in the next generation of Land Rover’s cars and are planning on running five cars as test-beds this year.