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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Aston Martin CEO Dr Ulrich Bez on the Mercedes tie-up, the rise of turbo cars and the end of the Lagonda SUV project

MSN Cars is in Palm Springs, California, to drive the new Aston Martin Vanquish Volante and V12 Vantage S. Aston Martin, voted the second coolest brand in the world behind Apple, is celebrating its 100th year. Over an informal dinner, MSN Cars was given an exclusive chance to talk shop with Aston Martin CEO Dr Ulrich Bez to see what the future holds for the Gaydon-based company.

Russian tech entrepreneur buys EV maker Think

Norwegian electric-car maker Think Global AS, which filed for bankruptcy in June, has reportedly been bought out by a global technology entrepreneur. New owner Boris Zingarevich currently runs investment operations based in St. Petersburg, Russia.